EduFocal is an online social learning
community and can be found at http://www.edufocal.com
. The company is focused
on using technology to enrich the learning experience outside of the classroom
as well as to help ideate and innovate the way we move forward with technology
The idea to create EduFocal came to Gordon
Swaby in 2010 and more than 2-million lines of coding later EduFocal Ltd was
launched at The Jamaica Pegasus Hotel on March 15, 2012.
Of EduFocal, Swaby says it is an
“intuitive product that isn’t only cool and fun to use but also boosts students
comprehension and retention skills. EduFocal's mission is to become the
premiere social learning platform in the Caribbean”.
The social learning community offers over
15,000 preparatory questions for the GSAT and CSEC programmes, presented in a
manner akin to popular role-playing games (RPG). As students go through and
complete the questions on EduFocal’s website, they are rewarded with experience
points which allows them to ‘level up’. The more experience points students get
and the higher up in levels they go, they will be able to unlock rewards from
EduFocal.Qualified educators in the
various subject areas including English
Language, Mathematics (students can see
worked solutions for hundreds of math Questions on EduFocal), History,
Geography, Information Technology, Biology, Chemistry, Physics, Social Studies
and more prepare the questions presented to students. These educators are paid
The top 4 GSAT EduFocal students for 2013
did extremely well in their GSAT exams with all of them scoring 90s and being
placed in their first school of choice.
Currently, EduFocal Ltd employs 5 persons,
with Swaby leading the company as its CEO.
Even the logo for EduFocal tells a story –
the overlapping of the shapes represents EduFocal’s mission of connecting
students with teachers. The shapes also represent how students can become
mentors as they learn and reach a certain level. This is shown by the shape of
the swirls, which starts as a small point, and then grows and widens until they
overlap to create a full circle.
Subscription to the EduFocal is offered on
a recurring monthly or every 3 months basis, with monthly subscription costing
J$1,500 and the 3 month subscription carrying a cost of J$4,200.